Brand strategy and an efficient go-to-market plan

Carl & Johan
brand strategy and go-to-market plan

Two creative minds with a passion for tattoos, meet Carl and Johan. The first is an entrepreneur who likes to think out-of-the-box, the second a pharmacist who is always looking for new solutions and natural products. Together they form Carl & Johan, and they asked FAVORITE! to help them build their brand that provides care products for tattoos.


Brand proposition

FAVORITE! guided the preliminary process – from developing a brand strategy to an efficient go-to-market plan. We were responsible for the conception and creation of the brand name, corporate ID and the packaging concept. This is the brand proposition we presented:

“Carl & Johan is all about preserving and protecting your finest and deepest memories, expressions and beliefs, inked on your skin”



We then extended the proposition into Carl & Johan’s communication. Not only through the website, but also with commercial & tutorial videos, displays, car wraps, gift cards, etc. Carl & Johan got a pop-up stand in the Stadsfeestzaal of Antwerp, an international website and a stand at Tomorrowland.


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the success of a story depends on what you do with it

Ultimately, it’s all about making the right choices. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design inhouse. So we can translate the most complex issues into successful campaigns. That’s how we build a lasting brand reputation for your company.